Atlantic Theater 2018-19 Season

Brand Identity, Campaigns

A campaign for the influential performing arts group recasts its brand identity with an eye-catching neon gradient.

Since introducing a new brand identity for Atlantic Theater Company in 2015, Pentagram has worked with Atlantic to refresh the identity with a new color palette each season. In this season's campaign, a black and white color palette is activated by a vibrant gradient from pink to yellow, boldly announcing the influential performing arts group, along with a mix of found imagery, montages and photo illustrations. The brochure announces upcoming productions, kids programming, and educational opportunities at Atlantic, while further extending its eye-catching identity. 

Previously: Atlantic Theater 2017-18 Season, Atlantic Theater Company.

New York
Paula Scher
Project team
Rory Simms
Emily Atwood
Rusty Van Riper
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