Atlantic Theater 2018-19 Season

In this season’s campaign, a black and white color palette is activated by a vibrant gradient from pink to yellow, boldly announcing the influential performing arts group.

Since introducing a new brand identity for Atlantic Theater Company in 2015, Pentagram has worked with Atlantic to refresh the identity with a new color palette each season. In this season's campaign, a black and white color palette is activated by a vibrant gradient from pink to yellow, boldly announcing the influential performing arts group, along with a mix of found imagery, montages and photo illustrations. The brochure announces upcoming productions, kids programming, and educational opportunities at Atlantic, while further extending its eye-catching identity.

Previously: Atlantic Theater 2017-18 Season, Atlantic Theater Company.

Client

The Atlantic Theater

Sector

Entertainment
Arts & Culture

Discipline

Brand Identity
Campaigns

Office

New York

Partner

Paula Scher

Project team

Rory Simms
Emily Atwood
Rusty Van Riper

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2025