Atlantic Theater 2021-22 Season

Brand Identity

The visual identity of the influential performing arts group is updated for the new season.

Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by Pentagram. After the previous campaign (2019-2020) introduced photography to the mix, the 2021-2022 season features a striking graphic treatment that solarizes the images in two colors, using the Atlantic’s signature red and adding a cool purple for a hot and cold look.

The promotional mailer announcing the season is a set of cards that gives each production its own mini-poster, with the distinctive Atlantic “A” symbol used as a container for the play titles. The 2021-2022 season poster combines the shape and the title character of “”The Bedwetter,” the new musical based on the memoir by Sarah Silverman that will have its world premiere at the Atlantic, to form an exclamation point.

Previously: Atlantic Theater 2019-20 Season, Atlantic Theater 2018-19 SeasonAtlantic Theater 2017-18 Season, Atlantic Theater Company.

New York
Paula Scher
Project team
Kirstin Huber
Jack Roizental
Yansong Yang
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