Atlantic Theater 2022-2023 Season

The campaign combines strong typography and a striking sepia monochrome treatment with blurred edges for the images.

Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by Pentagram. The graphics combine photography, illustration and type in combination with the distinctive “A” shape of the Atlantic logo to create an iconic image for each production.

The 2022-2023 lineup of world premieres collectively explores the way that shared histories can make ordinary life extraordinary. The season design features a striking sepia monochrome treatment with blurred edges for the images. The spreads of the promotional mailer give each production its own mini-poster, with strong typography set in the brand font Tungsten. The centerfold doubles as a poster for the whole season.

Previously: Atlantic Theater 2021-22 Season, Atlantic Theater 2019-20 Season, Atlantic Theater 2018-19 Season, Atlantic Theater 2017-18 Season, Atlantic Theater Company.

Client

Atlantic Theater Company

Sector

Arts & Culture

Discipline

Brand Identity

Office

New York

Partner

Paula Scher

Project team

Kirstin Rocke-Huber
Yansong Yang
Olivia Ray

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2025