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Bike New York

Brand Identity, Digital Design, Campaigns

Identity, website, and print design for a non-profit organization that promotes cycling throughout the city.

The logo is easy to draw, so anyone can make it their own. Zoom Enlarge

The logo is easy to draw, so anyone can make it their own.

A few of the playful icons developed for the website. Zoom Enlarge

A few of the playful icons developed for the website.

Bike Expo New York posters combine a bicycle wheel and a manhole cover. Zoom Enlarge

Bike Expo New York posters combine a bicycle wheel and a manhole cover.

The redesigned site immerses users in New York bike culture in a fun, accessible way. Zoom Enlarge

The redesigned site immerses users in New York bike culture in a fun, accessible way.

Bike New York mobile website. Zoom Enlarge

Bike New York mobile website.

The 2015 Tour advertising features the taglines with specific points along the ride. Zoom Enlarge

The 2015 Tour advertising features the taglines with specific points along the ride.

Custom icons for Bike New York's annual Twin Lights Ride appear on a t-shirt for the event. Zoom Enlarge

Custom icons for Bike New York's annual Twin Lights Ride appear on a t-shirt for the event.

The team also designed graphics for apparel, which features a green stripe inspired by a bike lane. Zoom Enlarge

The team also designed graphics for apparel, which features a green stripe inspired by a bike lane.

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