BookHampton

The mark combines the shape of an Adirondack chair and books on a shelf.

The logotype is accompanied by a distinctive mark that combines the iconic shape of an Adirondack chair and books on a shelf.

New Yorkers on holiday in the Hamptons find their summer reading—and books for all year round—at the beloved independent bookstore BookHampton in the village of East Hampton on Long Island’s East End. The local landmark, originally established in 1971 and renowned for its wide-ranging selection, dedicated staff and friendly atmosphere, reopened this summer with a new owner, Carolyn Brody, and beautiful new interiors by Deborah Berke Partners. As part of the relaunch, Pentagram has designed a new identity for the store.

The identity features a wordmark set in the literary serif Didot, with the clean, modern Futura as the supporting font. The logotype is accompanied by a distinctive mark that combines the iconic shape of an Adirondack chair and books on a shelf. A color palette in cool shades of ocean blue completes the new look.

Client

BookHampton

Sector

Publishing
Consumer Brands

Discipline

Brand Identity

Office

New York

Partner

Michael Bierut

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

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2024