Bookshop.org

A pair of books is used to form the logo and playfully illustrate different genres like romance, thrillers, sci-fi and humor.

Bookshop.org is an online retailer that helps support independent bookstores by sharing its sales revenue with local shops. The bookseller recently announced the launch of a new e-book platform that will enable users to download digital books, with profits from the sales going back to the indie sellers. The initiative has garnered positive coverage from Wired, NPR, Fast Company and The Verge.

Pentagram designed the identity, website and animations for Bookshop.org, including a logo that forms the letter “B” from a pair of books. The site is still in the works, but the bookseller launched a redesigned app featuring the animations, which use pairs of books to playfully illustrate different genres like romance, thrillers, sci-fi and humor.

Client

Bookshop.org

Sector

Publishing
Consumer Brands

Discipline

Brand Identity

Office

New York

Partner

Paula Scher

Project team

Bruno Bergallo
Yansong Yang
Olivia Ray
Jack Roizental

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2025