Build America Mutual

Identity for the first mutual bond insurer exclusively serving the municipal market.

Brand Identity Finance

Appearing in patriotic red, white and blue, the logo is paired with a BAM acronym set in Neutraface.

Launched in summer of 2012, Build America Mutual (BAM) is the first mutual bond insurer exclusively serving the municipal market. The company is sponsored by the National League of Cities and will provide communities with insurance on municipal bonds, allowing them to undertake important capital projects like infrastructure for transportation and energy. Owned by its policyholders, BAM is the only mutual bond insurer in the financial guaranty industry and has been rated AA by Standard & Poor’s, its highest designation.

BAM’s services are the building blocks of municipal projects, and Pentagram has designed a logo for the firm that takes the shape of a star formed of bricks. Appearing in patriotic red, white and blue, the logo is paired with a BAM acronym set in Neutraface. (This is Pentagram's second "BAM," following our work for the Brooklyn institution.) The brick motif extends to the BAM website, where the homepage is constructed of a block wall of images.

Client

Build America Mutual

Sector

Finance

Discipline

Brand Identity

Office

New York

Partner

Michael Bierut

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

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2024