![The identity uses a set of illustrated architectural details, inspired by Regent Street](https://pentagram-production.imgix.net/fffb4a30-51c7-4b8a-a8f8-53fb2fa1301b/jr_caferoyal_02.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The identity uses a set of illustrated architectural details, inspired by Regent Street
![The Regency colour palette applied reflects David Chipperfield's renovation of the building](https://pentagram-production.imgix.net/1b10f0b9-8539-48b6-8ea7-afe894b71810/jr_caferoyal_05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The Regency colour palette applied reflects David Chipperfield's renovation of the building
![All applications use a custom typeface developed by Pentagram](https://pentagram-production.imgix.net/1b10f0b9-8539-48b6-8ea7-afe894b71810/jr_caferoyal_06.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
All applications use a custom typeface developed by Pentagram
![Chipperfield's renovation brings exterior scale architecture into the hotel’s interior](https://pentagram-production.imgix.net/1b10f0b9-8539-48b6-8ea7-afe894b71810/jr_caferoyal_07.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Chipperfield's renovation brings exterior scale architecture into the hotel’s interior