Pentagram

Café Royal

Brand Identity

Identity and collateral of iconic London venue in its latest reimagining as a luxury hotel.

The identity uses a set of illustrated architectural details, inspired by Regent Street Zoom Enlarge

The identity uses a set of illustrated architectural details, inspired by Regent Street

The Regency colour palette applied reflects David Chipperfield's renovation of the building Zoom Enlarge

The Regency colour palette applied reflects David Chipperfield's renovation of the building

All applications use a custom typeface developed by Pentagram Zoom Enlarge

All applications use a custom typeface developed by Pentagram

Chipperfield's renovation brings exterior scale architecture into the hotel’s interior Zoom Enlarge

Chipperfield's renovation brings exterior scale architecture into the hotel’s interior