Pentagram

Pentagram

Cass Art

Identity, product design and interiors for the UK’s leading independent art store.

Angus Hyland has a longstanding creative partnership with Cass Art which began in 2001 when he was commissioned to design the company’s new visual identity.

The identity centered around a new inspirational manifesto and the tagline ‘Let's Fill This Town With Artists’, reinforcing Cass Art’s mission to make high-quality art materials available for everyone.

The Cass Art Collection has expanded to include artists’ pastels, brushes, portfolios and pencils. Every year sees the release of a new coloured typographic tote bag, each featuring a different artists’ paint colour.