Pentagram

Pentagram

Cass Art

Identity, product design and interiors for the UK’s leading independent art store.

Angus Hyland has a longstanding creative partnership with Cass Art which began in 2001 when he was commissioned to design the company’s new visual identity.

The identity centered around a new inspirational manifesto and the tagline ‘Let's Fill This Town With Artists’, reinforcing Cass Art’s mission to make high-quality art materials available for everyone.

The Cass Art Collection has expanded to include artists’ pastels, brushes, portfolios and pencils. Every year sees the release of a new coloured typographic tote bag, each featuring a different artists’ paint colour.

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
(12)

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.