Pentagram

Pentagram

Cazana

Brand identity for a business which uses big data to help the automotive and insurance markets see the full picture.

The design team translated Cazana's ability to seamlessly view macro and micro information into motion patterns that zoom in and out—this later became a key aspect of the communications created by the team. 

The ‘C’ symbol follows the original logo form, but now created through a pattern of dots which is applied across the graphic language, allowing the viewer to zoom in and out of the picture.

As well as approaching from a broad perspective, Cazana gives granular levels of information to present insights in a clear and actionable way—this skill in transforming complexity into understandable and valuable information in real-time drove Pentagram’s approach to its new brand language. 

The identity has been applied to marketing materials, social channels and the Cazana website—it will also be adapted to the product UI to bring a unified brand experience.

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.