Pentagram

Pentagram

Colgate University Admissions

Viewbook and admissions materials for the prestigious private liberal arts college in Hamilton, New York.

The viewbook offers information to prospective students in a way that makes them feel like they are part of the Colgate community.

A book mark is tucked into page 13 - a lucky number for the university.

The book is dense with details about Colgate’s strengths, all presented in a highly visual way in maps, charts, annotated images and illustrations.

A second brochure outlines the various ways the University helps to guide students along their path and position them for achievement.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.