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College Football Playoff

Brand Identity, Product Design

Trophy design and visual identity for the football championship of the NCAA.

The trophy design is the core of the College Football Playoff's visual identity. Zoom Enlarge 1

The trophy design is the core of the College Football Playoff's visual identity.

1 The trophy design is the core of the College Football Playoff's visual identity. 2 Bill Hancock and Jeff Long at the 2013 Playoff committee announcement.

Bill Hancock and Jeff Long at the 2013 Playoff committee announcement. Zoom Enlarge 2

Bill Hancock and Jeff Long at the 2013 Playoff committee announcement.

The new College Football Playoff National Championship trophy. Photos by Joe Faraoni/ESPN Images. Zoom Enlarge

The new College Football Playoff National Championship trophy. Photos by Joe Faraoni/ESPN Images.