Pentagram

Pentagram

Doris Duke Artist Awards 2025

Campaign announcing the 2025 awardees of the prestigious annual honors presented by the Doris Duke Foundation.

Timed to May Day, the program centers on the theme “Creative Labor, Creative Conditions,” promoting the idea that those who make art––artists––are often overlooked, and their labor is taken for granted, but they deserve the same protections and support as other workers.

The campaign also previews the new Doris Duke Foundation identity designed by Pentagram, which features a bold dimensional “D” with a dynamic counter that swings through the space of the letter.