ERM approached Pentagram as its original identity no longer reflected its dynamic, future-looking approach to helping some of the world’s biggest brands.
Pentagram was asked to create a modern, digital-first brand identity that reflects ERM’s unique point of difference, expressing its personality and reflecting its huge ambition for growth.
The symbol’s geometric design is inspired by energy-generating turbines and features lines within two concentric circles, indicating both macro and micro perspectives.
The sophisticated brand palette combines tones of greens with neutral colours, with vibrancy injected through the use of a bright and modern mint, in a modern and elegant way. The colours come from nature, clearly placing ERM within the ‘green’ space.
The identity system is also brought to life through a striking image treatment that is visually connected to the logo. The treatment abstracts imagery taken from nature through a refractive lens and breaks down the image’s tonal range into concentric patterns.
Pentagram has given ERM a new nature-inspired identity that’s equipped for growth, flexibility and adaptability, beautifully expressing the sustainability firm’s personality and bringing to life its unique offer.