Fortuny makes the finest printed fabrics in the world, produced at its factory in Venice since 1921. The textile house was founded by the visionary Mariano Fortuny, an inventor known as the “Magician of Venice” who was always interested in employing the latest science and technology to create objects of timeless artistry and beauty. As the company looks ahead to its second century, Pentagram designed a new identity for Fortuny that aligns with its renewed focus on innovation.

Along with the luxurious printed textiles that became synonymous with his name, Mariano Fortuny developed a wide range of works that encompassed everything from theater lighting and set designs to the iconic pleated Delphos gown. With the new identity, the company, now helmed by brothers Mickey and Maury Riad, creative director and CEO, respectively, wanted to signal that it is once again creating new products, while continuing to respect this storied legacy.

The new wordmark is taken directly from signage on the façade of the company’s historic atelier on the Giudecca Canal in Venice, connecting current and future creations directly to the workshops where products continue to be invented and manufactured. An alternate version of the logo pictures the building itself.

The brand refresh introduces a cohesive visual language that embodies Fortuny’s commitment to artistry, craft and invention. The framework balances the utilitarian logo and typefaces Atlas Typewriter and Atlas Grotesk with the Fortuny brand color, a rich, dark racing green that evokes the sumptuousness in the company’s designs.

Pentagram previously collaborated with Fortuny on the design of an app for its textile collection and the book Fortuny Interiors.