Praised as “a true Old Master of the reflex camera” Fritz Henle (1909-1993) was one of the early champions of the Rolleiflex camera and its square format photography. Known later in life as “Mr. Rollei,” Henle's diverse work in many genres (including documentary, travel, fashion, commercial, portrait, celebrity, avant-garde, nude, industrial, landscape and inspirational) popularized the new format in America which was later adopted by prominent photographers like Diane Arbus and Irving Penn. Henle, described as “the last classic freelance photographer,” was a frequent contributor to publications like LIFE, Harper's Bazaar, Mademoiselle and Town and Country.

Pentagram designed the definitive book on Henle, In Search of Beauty, published by The University of Texas Press. The large-format book, written and painstakingly researched by Roy Flukinger, will make its debut at a major retrospective exhibition of Henle's work, Fritz Henle: In Search of Beauty, at the Harry Ransom Center on the campus of The University of Texas in Austin.