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Pentagram

‘Gimme More’

Brand Identity, Exhibition Design

Identity and exhibition graphics for a show about augmented reality presented at the Eyebeam Art+Technology Center in New York.

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The exhibition identity.

Typography is cut and folded in triangular flaps that create a dimensional surface lit from within. Zoom Enlarge

Typography is cut and folded in triangular flaps that create a dimensional surface lit from within.

Exhibition identity in the entrance window at Eyebeam. Zoom Enlarge

Exhibition identity in the entrance window at Eyebeam.

The triangles were die-cut and folded towards the street to create a dimensional surface. Zoom Enlarge

The triangles were die-cut and folded towards the street to create a dimensional surface.

The cutout modular typography was used for numbers identifying the various artist installations. Zoom Enlarge

The cutout modular typography was used for numbers identifying the various artist installations.

'Le Monde des Montagnes' installation designed by Camille Scherrer. Zoom Enlarge

'Le Monde des Montagnes' installation designed by Camille Scherrer.

'Texter' installation by Cem Sever that turns the user into an antenna for digital information. Zoom Enlarge

'Texter' installation by Cem Sever that turns the user into an antenna for digital information.

Cover of the exhibition program. Zoom Enlarge

Cover of the exhibition program.