Pentagram

Pentagram

Goggo

Reference design for an electric autonomous passenger vehicle

Working collaboratively with Goggo’s founders, Pentagram’s industrial design team developed their vision highlighting three key features: on-demand ride-hailing, a unique onboard media experience and the ability to carry cargo.

The design was envisioned as a ground-up autonomous solution to on-demand city transportation... highlighting three key features: on-demand ride-hailing, a unique onboard media experience and the ability to carry cargo.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.