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Pentagram

Grand Central

Brand Identity

Logo for the Terminal that launched in conjunction with their 100th anniversary.

Rendering of a proposed invite for the centennial celebration. Zoom Enlarge

Rendering of a proposed invite for the centennial celebration.

The designers developed a graphic language for Terminal marketing around the word Zoom Enlarge

The designers developed a graphic language for Terminal marketing around the word "Grand."

The graphics create a distinctive visual personality for Grand Central as a shopping and dining destination. The logo appears on the gusset of the bag. Zoom Enlarge

The graphics create a distinctive visual personality for Grand Central as a shopping and dining destination. The logo appears on the gusset of the bag.

Rendering of the new identity in a proposed advertising campaign. Zoom Enlarge

Rendering of the new identity in a proposed advertising campaign.

Grand Central 100 Years Zoom Enlarge

Grand Central 100 Years

The identity will be part of a program of centennial graphics. Zoom Enlarge

The identity will be part of a program of centennial graphics.

The identity applied to an umbrella. Zoom Enlarge

The identity applied to an umbrella.

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