The hall is a prestigious and straightforward environment that marries the railways’s rich heritage with the expectations of a modern traveller.
The Great Western Railway flagship ticket hall is now open in London’s Paddington station. Designed by Pentagram, it is a prestigious and straightforward environment that marries the railways’s rich heritage with the expectations of a modern traveller. The hall is the physical manifestation of the new GWR brand created by Pentagram.
Client
Great Western RailwaySector
- Transport
Office
- London
Partner
- Daniel Weil
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
