The hall is a prestigious and straightforward environment that marries the railways’s rich heritage with the expectations of a modern traveller.
The Great Western Railway flagship ticket hall is now open in London’s Paddington station. Designed by Pentagram, it is a prestigious and straightforward environment that marries the railways’s rich heritage with the expectations of a modern traveller. The hall is the physical manifestation of the new GWR brand created by Pentagram.
Client
Great Western RailwaySector
- Transport
Office
- London
Partner
- Daniel Weil
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
