Play Rooted at the intersection of comedy and culture, Hartbeat is the entertainment company founded by prolific comedian, actor, and entrepreneur Kevin Hart. Learn more about the project Play Play Play Play Play Zoom Enlarge Play Play Zoom Enlarge Hartbeat wanted a brand identity that expressed its mission—to unite a diverse, global audience around the essential connective tissue of laughter. Learn more about the project Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge The logo features a sharp angle to convey their elevated edge, and it also creates a delicate but powerful point of connection at the center, highlighting the intersection of humor and heart where this brand lives. Learn more about the project Play Play Zoom Enlarge Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge The primary color palette of white, black, (for simplicity) and red (for heart) is combined with a suite of secondary pop colors and neons. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Share: Twitter, LinkedIn, Email