Helions

Brand identity for a publishing house founded by the photographer Jack Davison.

Brand Identity Publishing

The team designed the Helions wordmark with an optical effect that mimics light refractions and complements Davison’s experimental approach to image making.

Matt Willey and team have designed the brand identity for Helions, a new publishing house founded by photographer Jack Davison.

The name of the company is a reference to the village that Davison grew up in, Helions Bumpstead. The team designed the Helions wordmark with an optical effect that mimics light refractions and complements Davison’s experimental approach to image making. When reduced to a symbol, the “H” logo resembles a film strip.

The team also designed the first two Helions releases, ‘A is for Ant’ and ‘A is for Ant Children's Edition,’ which were produced as companions to Davison’s first short film.

Client

Helions

Sector

Publishing

Discipline

Brand Identity

Office

New York

Partner

Matt Willey

Project team

Jonny Sikov

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

(12)

2024