Helions

The team designed the Helions wordmark with an optical effect that mimics light refractions and complements Davison’s experimental approach to image making.

Matt Willey and team have designed the brand identity for Helions, a new publishing house founded by photographer Jack Davison.

The name of the company is a reference to the village that Davison grew up in, Helions Bumpstead. The team designed the Helions wordmark with an optical effect that mimics light refractions and complements Davison’s experimental approach to image making. When reduced to a symbol, the “H” logo resembles a film strip.

The team also designed the first two Helions releases, ‘A is for Ant’ and ‘A is for Ant Children's Edition,’ which were produced as companions to Davison’s first short film.

Client

Helions

Sector

Publishing

Discipline

Brand Identity

Office

New York

Partner

Matt Willey

Project team

Jonny Sikov

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2025