![The keyword](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos4.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The keyword "Color” can be used as a standalone icon.
![Swag can be very colorful or more reserved.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos5.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Swag can be very colorful or more reserved.
![A variety of colors from the new palette can be used in the logotype.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos6.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
A variety of colors from the new palette can be used in the logotype.
![The color palette is inspired by the colors found in food.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos7.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The color palette is inspired by the colors found in food.
![Logo lock-up that emphasizes the keyword](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos10.jpg?rect=0%2C0%2C7700%2C5138&w=640&fm=jpg&q=70&auto=format)
Logo lock-up that emphasizes the keyword "Color."
![The design team consulted on social media perception.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos11.jpg?rect=0%2C0%2C7700%2C5138&w=640&fm=jpg&q=70&auto=format)
The design team consulted on social media perception.
![The playful chomps in the word mark can move around.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos8.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The playful chomps in the word mark can move around.
![Friendly, accessible designs for print collateral.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos9.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Friendly, accessible designs for print collateral.
![Happy (healthy) cookies pattern.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos12.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Happy (healthy) cookies pattern.
![Colorful chomp pattern.](https://pentagram-production.imgix.net/f07e5dde-1560-422e-8cf9-e2057c2251e2/KEiCWebsitePhotos15.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Colorful chomp pattern.
![Application examples.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos18.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Application examples.
![Coffee and (healthy) biscuits.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos19.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Coffee and (healthy) biscuits.
![Two-sided business card designs.](https://pentagram-production.imgix.net/9d7e85eb-5825-40a6-b27d-204634f9251e/KEiCWebsitePhotos20.jpg?rect=0%2C0%2C7700%2C5138&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Two-sided business card designs.