Pentagram

Pentagram

Lightmatter Hardware

Industrial design of photonic computing hardware.

The industrial design team used the geometry of the light guides that create optical interference as inspiration to develop a unique pattern for Lightmatter products that is instantly recognisable and is built from the same lines and curvature used in the identity.

The units are sleek and minimal, with the styling of a high-end audio unit rather than traditional backroom server components.

Pattern geometry inspired by the optical waveguide
Development of interference pattern
Linking the interference pattern with logo geometry
Pattern applied to the Envise Blade
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.