Pentagram

Pentagram

Loka Chai Maker

Industrial design of an innovative new device for making chai easily at home.

With the new Loka Chai maker, the innovative ‘chai fountain’ brewing process eliminates overflow and mess, as well as providing a clear view of the brewing process to monitor the desired colour and flavour.

The precise curve of the conical top allows drip-free pouring from any direction and the top and bottom parts can be separated easily with a half twist for cleaning. The design is made from durable 304 grade stainless steel with a toxin-free ceramic non-stick coating.

Through extensive prototyping, the team evaluated the different approaches and identified a potential innovation after observing the masala chai mix boiling from the outside of the vessel inwards in one of the prototypes with a conical top. This significantly reduced the potential for boiling over and also contributed to the brewing process. Loka calls this patent-pending brewing process the ‘Chai Fountain.

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.