As one of the world’s leading design events, the Festival continues to be a key moment on the cultural calendar, serving as the blueprint for design weeks and festivals globally.
The identity features LDF’s signature red, combined with white and black. Based on the idea of duality, it features a striking combination of two different layered typefaces.
In addition to the various digital applications, the design team realised all of LDF’s signage and printed matter, including the annual editorial publication ‘Red Book’ and a smart red LDF notebook.
This year will see the 22nd edition of the London Design Festival, which runs for nine days in eleven different districts across the Capital.
As one of the world’s leading design events, the Festival continues to be a key moment on the cultural calendar, and has served as the blueprint for design weeks and festivals globally. Each year LDF’s creative director for the past seventeen years Pentagram partner Domenic Lippa, designs a new visual identity for the festival.
Described by Domenic as “the colour of London”, the 2024 identity features LDF’s signature red, combined with white and black. This year’s identity is based on the idea of ‘duality’, and features a striking combination of two different layered typefaces.
“I’ve always believed duality to be an interesting recurring theme within design” Domenic Lippa explains. “It can allow any design to have a tension within it, thus ensuring a level of surprise and engagement.
“We started exploring this through contrasting elements—imagery, words and colours—eventually settling on using two quite different typefaces to express the natural diversity that exists within design.”
In addition to the various digital applications, the design team have realised all of LDF’s signage and printed matter, including the annual editorial publication ‘Red Book’ and a smart red LDF notebook featuring the LDF logo debossed onto the cover produced by Pith.
“The aim of the campaigns we have designed for LDF is to create a powerful shorthand for anyone to see and connect with the festival immediately,” Domenic explains.
This year’s LDF runs from 14-22 September. Find out more and register for updates here.
