Pentagram

Loyola Marymount University

Brand Identity

Comprehensive brand identity system for the top-ranked Catholic university in Los Angeles.

The 500-year-old Jesuit seal, a sunburst/halo, was the inspiration for the new spirit mark. Zoom Enlarge

The 500-year-old Jesuit seal, a sunburst/halo, was the inspiration for the new spirit mark.

The Rose Window from LMU’s Sacred Heart Chapel includes a version of the Jesuit seal. Zoom Enlarge

The Rose Window from LMU’s Sacred Heart Chapel includes a version of the Jesuit seal.

Display panels introducing the new identity installed in LMU’s University Hall. Zoom Enlarge

Display panels introducing the new identity installed in LMU’s University Hall.