Maker Mile’s ambition is to be an itinerant project which can spread and expand, bringing attention to the crafts which define the identity of different cities.
The ‘Venice edition’ features warm terracotta, reminiscent of Venetian rooftops and architectural facades. Each city edition will have its own unique colour, with the expanded palette comprising of a set of diverse and joyful shades.
The horizontal bar of the letter ‘L’ in ‘Mile’ extends to emphasise the idea of reaching out, symbolising something which is always on the move, and a space where everything comes to life.
The design team created a flexible and dynamic visual system which can work across many different formats and create unexpected connections between disciplines.
Pentagram’s playful and expressive identity perfectly encapsulates Maker Mile’s admirable ambition to spread the word about the joy of craft, and to support and encourage makers from around the world.