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Pentagram

Mastercard

Brand Identity

Brand identity to emphasize simplicity, connectivity and seamlessness.

The evolution of the brand mark over the years. Zoom Enlarge 1

The evolution of the brand mark over the years.

The colors were carefully calibrated to appear bright and glowing against different backgrounds. Zoom Enlarge 2

The colors were carefully calibrated to appear bright and glowing against different backgrounds.

1 The evolution of the brand mark over the years. 2 The colors were carefully calibrated to appear bright and glowing against different backgrounds. 3 Credit cards.

Credit cards. Zoom Enlarge 3

Credit cards.

The acceptance mark at a retail location. Zoom Enlarge

The acceptance mark at a retail location.

Brochures. Zoom Enlarge 2

Brochures.

1 Website. 2 Brochures. 3 Billboard.

Billboard. Zoom Enlarge 3

Billboard.

The circles can be used in infinite arrangements. Zoom Enlarge 4

The circles can be used in infinite arrangements.

Masterpass on mobile. Zoom Enlarge 5

Masterpass on mobile.

Priceless Cities on mobile. Zoom Enlarge 6

Priceless Cities on mobile.

4 The circles can be used in infinite arrangements. 5 Masterpass on mobile. 6 Priceless Cities on mobile.

FF Mark, the typeface of the identity. Zoom Enlarge

FF Mark, the typeface of the identity.

Color palette. Zoom Enlarge

Color palette.