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Pentagram

Mastercard

Brand Identity

Brand identity to emphasize simplicity, connectivity and seamlessness.

The new mark. Zoom Enlarge

The new mark.

Alternate version of the new mark. Zoom Enlarge

Alternate version of the new mark.

The evolution of the brand mark over the years. Zoom Enlarge

The evolution of the brand mark over the years.

The colors were carefully calibrated to appear bright and glowing against different backgrounds. Zoom Enlarge

The colors were carefully calibrated to appear bright and glowing against different backgrounds.

Credit cards. Zoom Enlarge

Credit cards.

The acceptance mark at a retail location. Zoom Enlarge

The acceptance mark at a retail location.

The circles of the mark are the basis for a complete visual system, as seen in these event materials. Zoom Enlarge

The circles of the mark are the basis for a complete visual system, as seen in these event materials.

Brochures. Zoom Enlarge

Brochures.

Billboard. Zoom Enlarge

Billboard.

The circles can be used in infinite arrangements. Zoom Enlarge

The circles can be used in infinite arrangements.

Masterpass on mobile. Zoom Enlarge

Masterpass on mobile.

Priceless Cities on mobile. Zoom Enlarge

Priceless Cities on mobile.

FF Mark, the typeface of the identity. Zoom Enlarge

FF Mark, the typeface of the identity.

Color palette. Zoom Enlarge

Color palette.