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Pentagram

Minneapolis Institute of Art

Brand Identity

A new identity for the institute to celebrate its 100th anniversary.

Master logo from the new identity. Zoom Enlarge

Master logo from the new identity.

Materials featuring the new identity invite visitors to participate in the experience of the museum. Zoom Enlarge

Materials featuring the new identity invite visitors to participate in the experience of the museum.

The width of the “M” is equal to the width of the “i” and “a” combined. Zoom Enlarge

The width of the “M” is equal to the width of the “i” and “a” combined.

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The custom typeface, Mia Grotesk, is available in four weights.

The unicase M from the logo is used in headlines and display type. Zoom Enlarge

The unicase M from the logo is used in headlines and display type.

Custom icons are based on the dimensions of the unicase M. Zoom Enlarge

Custom icons are based on the dimensions of the unicase M.

The logo applied to historical signage at Mia’s seasonal entrance. Zoom Enlarge 1

The logo applied to historical signage at Mia’s seasonal entrance.

Banners from the rebranding launch campaign along the street outside the museum. Zoom Enlarge 2

Banners from the rebranding launch campaign along the street outside the museum.

1 The logo applied to historical signage at Mia’s seasonal entrance. 2 Banners from the rebranding launch campaign along the street outside the museum. 3 Billboard from the rebranding launch campaign that was advertised throughout Minneapolis.

Billboard from the rebranding launch campaign that was advertised throughout Minneapolis. Zoom Enlarge 3

Billboard from the rebranding launch campaign that was advertised throughout Minneapolis.

Membership cards. Zoom Enlarge

Membership cards.

Business cards. Zoom Enlarge

Business cards.

Sub-brands for the various Mia programs are locked up with the logo and keyed to a specific color. Zoom Enlarge

Sub-brands for the various Mia programs are locked up with the logo and keyed to a specific color.

A cohesive grid system was developed for consistent layout of the brand in promotional materials, publications and other collateral. Zoom Enlarge

A cohesive grid system was developed for consistent layout of the brand in promotional materials, publications and other collateral.

Rack card with visitor information. Zoom Enlarge

Rack card with visitor information.

Notebooks available at the Store at Mia. Zoom Enlarge

Notebooks available at the Store at Mia.

Bus shelter ad from the rebranding launch campaign. Zoom Enlarge

Bus shelter ad from the rebranding launch campaign.

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