The Nuverse symbol (which appears in both 2-D and 3-D versions) was created from a chain of connected sphere-like forms, representing two players engaged in a game.
The design team created a series of animations of the swirling ‘Player Story’ representing all of the players who are connecting at any one time.
To represent the games community and the many individuals who share the experience, the team created 50 three-dimensional player icons.
The new identity needed to be flexible enough to work across multiple platforms, applications and sizes.
The clean, primary colour palette consists of an electric blue and a bright leafy green combined with black and white.