Each cereal flavour is represented by a different character—these form a key part of the brand’s identity, interacting with each other, keeping pets and joining together to create an extended OffLimits family.
Other sleep- and breakfast-inspired items include mugs and T-shirts with playful slogans. The newspaper-format teaser ‘Cereal Times’ also features the brand’s signature bold typography, bright colours and playful copy.
Encouraging us to ‘break the rules, starting from breakfast’, the brand language is irreverent and fun, reinforcing the cereal’s playful attitude. The packaging is colourful and bold, and very different to existing adult-orientated cereal brands.
The design team have created a brand for OffLimits which perfectly suits this new cereal-with-attitude, placing it at the heart of its art- and cereal-loving community.