![Playful messaging welcomes diners.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_05.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
Playful messaging welcomes diners.
1 Playful messaging welcomes diners. 2 The website combines straightforward typography with colorful food photography by Bobby Doherty.
![The website combines straightforward typography with colorful food photography by Bobby Doherty.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_17.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
The website combines straightforward typography with colorful food photography by Bobby Doherty.
![Food items appear in patterns.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_18.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
Food items appear in patterns.
![The photography highlights the natural ingredients.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_16.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
The photography highlights the natural ingredients.
![The branding on social media.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_01.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
The branding on social media.
3 Food items appear in patterns. 4 The photography highlights the natural ingredients. 5 The branding on social media.
![Environmental graphics in the restaurant include a hand-written menu on butcher paper.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
Environmental graphics in the restaurant include a hand-written menu on butcher paper.
![The logo is used as a pattern on shopping bags.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_15.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
The logo is used as a pattern on shopping bags.
1 Environmental graphics in the restaurant include a hand-written menu on butcher paper. 2 The logo is used as a pattern on shopping bags. 3 Serving tray.
![Serving tray.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_07.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
Serving tray.
![The coffee cup sleeve declares it’s “So hot right now.”](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_12.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
The coffee cup sleeve declares it’s “So hot right now.”
![The cup for the egg cream, possibly On Rye’s most popular item, clarifies its contents.](https://pentagram-production.imgix.net/a387750a-00c1-42d7-a11c-f56a4ee92561/mb_onrye_09.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=415)
The cup for the egg cream, possibly On Rye’s most popular item, clarifies its contents.
4 The coffee cup sleeve declares it’s “So hot right now.” 5 The cup for the egg cream, possibly On Rye’s most popular item, clarifies its contents.