Pentagram

Pentagram

Parla

Brand identity for a new all-day Italian restaurant and cafe on New York’s Upper West Side.

Parla’s outgoing spirit is captured in the jaunty custom type of wordmark, with tightly spaced letterforms that lean in together as though in conversation.

The logo can be used in patterns and is part of a full course of graphic elements that build out the brand.

The brand palette brings together appetizing colors with names like prosciutto, arugula and truffle.