This issue of the Pentagram Papers presents unpublished photographs of Bel Geddes' 1937 hypothesis of how traffic would flow in future cities.
In 1937, Shell Oil commissioned a model from Norman Bel Geddes to demonstrate how traffic would flow in 1960. The model city was used in advertisements that year and, interestingly, the imagined city is a close approximation of what we see today. Pentagram Papers 11: The City of Tomorrow: Model 1937 is a collection of unpublished photographs of Bel Geddes model.
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
