Theo Crosby argued the case for personalizing commercial buildings through art and design in order to preserve the humanity of the urban environment.
Theo Crosby argued the case for personalizing commercial buildings through art and design in order to preserve the humanity of the urban environment. In Pentagram Papers 2: The Pessimist Utopia he explained that 'the artist's role is to assert the tangible, the tactile, the human scale; to give some life, humour and amusement to our pompous buildings.'
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
