True to the understanding of Richard D'Oyly Carte, who built the hotel, lighting had always been used theatrically to create an appropriately luxurious ambiance.
The Savoy was the first fully electrified hotel when it opened in 1889 and, while there as part of his commission to create a new graphic identity in the 1990s, John Rushworth noticed that many of the original light fittings remained. True to the understanding of Richard D'Oyly Carte, who built the hotel, lighting had always been used theatrically to create an appropriately luxurious ambiance.
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- Publishing
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- Books
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- London
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
