Precursors to the contemporary fashion magazine, the hinagata were essentially catalogues showing the styles and patterns available.
Precursors to the contemporary fashion magazine, the hinagata were essentially catalogues showing the styles and patterns available. To evoke a period feeling in Pentagram Papers 31: Hinagata: Kimono Pattern Books, a tactile uncoated paper was used with the caption copy running vertically on the page in a Japanese calligraphic manner.
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
