Pentagram

Platform/15

Brand Identity, Signage & Environmental Graphics, Digital Design

Identity, wayfinding, and digital design for the annual summit to build networks among minority entrepreneurs and innovators in technology.

A field of flags feature the conference keywords and custom patterns inspired by networks and techno Zoom Enlarge 1

A field of flags feature the conference keywords and custom patterns inspired by networks and techno

1 A field of flags feature the conference keywords and custom patterns inspired by networks and techno 2 Each member of the design team created a different black-and-white pattern for the set.

Each member of the design team created a different black-and-white pattern for the set. Zoom Enlarge 2

Each member of the design team created a different black-and-white pattern for the set.

The feather flags inexpensively created a sense of place on the grounds. Zoom Enlarge 3

The feather flags inexpensively created a sense of place on the grounds.

3 The feather flags inexpensively created a sense of place on the grounds.

Freestanding wayfinding. Zoom Enlarge 1

Freestanding wayfinding.

A mirrored base gives the pillar the appearance of floating above the ground. Zoom Enlarge 2

A mirrored base gives the pillar the appearance of floating above the ground.

1 Freestanding wayfinding. 2 A mirrored base gives the pillar the appearance of floating above the ground. 3 Map on top of a platform.

Map on top of a platform. Zoom Enlarge 3

Map on top of a platform.

At the top of the column, the featured icon was backed by a lighted infinity mirror. Zoom Enlarge 1

At the top of the column, the featured icon was backed by a lighted infinity mirror.

The graphic was extended into the next dimension—and beyond. Zoom Enlarge 2

The graphic was extended into the next dimension—and beyond.

1 At the top of the column, the featured icon was backed by a lighted infinity mirror. 2 The graphic was extended into the next dimension—and beyond. 3 Conference collateral.

Conference collateral. Zoom Enlarge 3

Conference collateral.

Blind debossed Platform logo on the cover of the conference notebook. Zoom Enlarge 4

Blind debossed Platform logo on the cover of the conference notebook.

2015 Platform Summit Guide. Zoom Enlarge 5

2015 Platform Summit Guide.

4 Blind debossed Platform logo on the cover of the conference notebook. 5 2015 Platform Summit Guide.

Conference tote. Zoom Enlarge 1

Conference tote.

The tote features a pattern of custom icons expanded from the identity. Zoom Enlarge 2

The tote features a pattern of custom icons expanded from the identity.

1 Conference tote. 2 The tote features a pattern of custom icons expanded from the identity. 3 4K display on the stage.

4K display on the stage. Zoom Enlarge 3

4K display on the stage.

Images are pulled through the program to break into a colorful pattern of lines. Zoom Enlarge

Images are pulled through the program to break into a colorful pattern of lines.

Motion graphics of connecting lines and shapes. Zoom Enlarge

Motion graphics of connecting lines and shapes.