Pentagram

Playwrights Horizons

Brand Identity

A writer’s theater solely dedicated to cultivating new American playwrights, composers, and lyricists by developing and producing their work.

1 Season brochure.

Season brochure. Zoom Enlarge 1

Season brochure.

Each playwright's handwritten “Playwrights” accompanies the promotion of their show. Zoom Enlarge 2

Each playwright's handwritten “Playwrights” accompanies the promotion of their show.

The identity puts the focus on the writers, who also appear in the season brochure. Zoom Enlarge 3

The identity puts the focus on the writers, who also appear in the season brochure.

2 Each playwright's handwritten “Playwrights” accompanies the promotion of their show. 3 The identity puts the focus on the writers, who also appear in the season brochure.

The identity on social media. Zoom Enlarge 1

The identity on social media.

All eight versions of the handwritten logo are used at random on letterhead and business cards. Zoom Enlarge 2

All eight versions of the handwritten logo are used at random on letterhead and business cards.

1 The identity on social media. 2 All eight versions of the handwritten logo are used at random on letterhead and business cards. 3 Envelopes.

Envelopes. Zoom Enlarge 3

Envelopes.

News bulletin. Zoom Enlarge 5

News bulletin.

News bulletin. Zoom Enlarge 6

News bulletin.

4 Cap. 5 News bulletin. 6 News bulletin.