arrow_external-link_largearrow_external-link_smallarrow_load-morearrow_next_detailarrow_next_detail_mobilearrow_next_slideshowarrow_prev_detailarrow_prev_detail_mobilearrow_prev_slideshowarrow_scroll-down_mobilecloseclose_mobilefilters_clearlogo_largelogo_mediumlogo_smallplayplussearchsearch_mobile
Pentagram

Poetry Foundation

Brand Identity

The brand identity for the independent literary organization that publishes ‘Poetry’ magazine centers on an ever-changing presentation of the name.

Zoom Enlarge

Cover designs for the magazine.

The configuration of the identity suggests poetry's underlying structure. Zoom Enlarge

The configuration of the identity suggests poetry's underlying structure.

Custom icons. Zoom Enlarge

Custom icons.

Typography on collateral breaks apart single words like lines of verse. Zoom Enlarge

Typography on collateral breaks apart single words like lines of verse.

Library brochure. Zoom Enlarge

Library brochure.

Letterhead. Zoom Enlarge

Letterhead.

Cover designs for the magazine. Zoom Enlarge

Cover designs for the magazine.

First issue of the relaunch. Zoom Enlarge

First issue of the relaunch.