Pentagram

Pentagram

Poster Power at Uniqlo Tate Lates

A supersized workshop at the Tate Modern which empowered 500 people to put their views down on paper.

The Do The Green Thing team created a simple toolkit for punters to make posters that consisted of eight personalisable backgrounds which were stamped with symbols that could be applied to a multitude of social issues and hundreds of strips of letters.

Participants were invited to choose a background and stick down their own message of anger, conciliation, passion or playfulness. The result was hundreds of visually connected and deeply personal posters.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.