Pentagram

Rainbow Room

Brand Identity, Digital Design

Identity for the iconic restaurant on the 65th floor of the Rockefeller Center.

The elements include building graphics, menus and dining room accessories. Zoom Enlarge 1

The elements include building graphics, menus and dining room accessories.

Rich, bespoke materials complement the grandeur of the room. Zoom Enlarge 2

Rich, bespoke materials complement the grandeur of the room.

1 The elements include building graphics, menus and dining room accessories. 2 Rich, bespoke materials complement the grandeur of the room. 3 SixtyFive, the bar at the Rainbow Room.

SixtyFive, the bar at the Rainbow Room. Zoom Enlarge 3

SixtyFive, the bar at the Rainbow Room.

The SixtyFive identity uses an inline version of the typeface. Zoom Enlarge

The SixtyFive identity uses an inline version of the typeface.

SixtyFive cocktail menu. Zoom Enlarge

SixtyFive cocktail menu.

The Rainbow Room website. Zoom Enlarge

The Rainbow Room website.

A gallery of historic images tells the story of the venue. Zoom Enlarge

A gallery of historic images tells the story of the venue.