RS Group needed to convey its expanded offer, and to reach new avenues and digital lifestyle platforms.
The design team’s initial task was to position RS as a group that was moving forwards, and much more than just the successful media company it was primarily known as.
The new brand identity needed to be flexible and allow RS to open up to new opportunities and trends, and to diversify its business in today’s fast-disrupting world.
The lines on the logo form the letters ‘RS’, resembling a skeleton or scaffolding behind shapes and forms, representing the constant structure at the heart of the group’s diverse portfolio.
RS Mall’s identity was developed from the RS Group’s core identity, forming a modular system, a pattern that combines outlines and solid shapes to bring RS Mall’s content to life.
This sophisticated identity for the RS Group suggests modernity and movement, enabling the fast-growing media and lifestyle brand to fully embrace new ideas and opportunities as it moves forward.