RS Group

RS Group needed to convey its expanded offer, and to reach new avenues and digital lifestyle platforms.

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The design team’s initial task was to position RS as a group that was moving forwards, and much more than just the successful media company it was primarily known as.

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The new brand identity needed to be flexible and allow RS to open up to new opportunities and trends, and to diversify its business in today’s fast-disrupting world.

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The lines on the logo form the letters ‘RS’, resembling a skeleton or scaffolding behind shapes and forms, representing the constant structure at the heart of the group’s diverse portfolio.

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RS Mall’s identity was developed from the RS Group’s core identity, forming a modular system, a pattern that combines outlines and solid shapes to bring RS Mall’s content to life.

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This sophisticated identity for the RS Group suggests modernity and movement, enabling the fast-growing media and lifestyle brand to fully embrace new ideas and opportunities as it moves forward.

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